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Become a Value-Added Reseller (VAR) with TubeLocks
Join TubeLocks as a Value-Added Reseller and enhance your offerings by bundling our premium software with complementary products and services. Add value, increase profits, and deliver complete solutions tailored to your customers’ needs.
What is a Value-Added Reseller (VAR)?
A Value-Added Reseller (VAR) is a company or individual that resells software and related services with added value beyond the original product or service. Instead of simply fulfilling orders, VARs enhance third-party products by packaging, customizing, and bundling them with additional solutions or services to better meet customer needs.
TubeLocks VARs work closely with IT companies to deliver our software to a wider customer base. These resellers often create strategic partnerships with other complementary service providers — such as POS hardware manufacturers — to offer complete packages including:
Smart File Organizer Software
Video Protection Software
Screen Capture Software
Screen Recordinf Software
In some cases, partnerships extend to unique areas, like store design companies, who integrate our software solutions into their retail setup services.
By joining the TubeLocks VAR network, partners not only resell our software but also provide a tailored experience to customers by bundling it with complementary tools and services — increasing both value and revenue potential.
Benefits of Partnering with a Value-Added Reseller (VAR)
Working with a Value-Added Reseller offers a wide range of advantages for both software providers and customers:
Strong Support and Relationship Building
Organizations provide top-quality support to their VAR partners to maintain market excellence and foster long-term, trust-based relationships.Industry-Specific Expertise
Each VAR builds their own niche and expertise. For instance, some VARs specialize in India’s vast pharmaceutical industry, gaining recognition and consistent referral business through their deep market understanding.One-Stop Solution for Customers
VARs offer bundled solutions, acting as a single source for multiple products and services. Customers benefit from convenience and cost-efficiency—often receiving discounts on combined offerings.Trusted Long-Term Partnerships
VARs are known for developing strong, lasting relationships with their clients. Many businesses rely on VARs as indispensable partners in their operations.Revenue Through Value-Added Services
Rather than relying solely on product markups, VARs generate revenue by offering high-value services and customizations, especially in markets with narrow product margins.
